{"id":6089,"date":"2026-09-17T19:48:32","date_gmt":"2026-09-17T19:48:32","guid":{"rendered":"https:\/\/www.surpin.fr\/?p=6089"},"modified":"2026-09-17T19:48:33","modified_gmt":"2026-09-17T19:48:33","slug":"avec-hit-west-oceane-et-clazz-le-groupe-1981-revendique-desormais-13-radios","status":"publish","type":"post","link":"https:\/\/www.surpin.fr\/index.php\/2026\/09\/17\/avec-hit-west-oceane-et-clazz-le-groupe-1981-revendique-desormais-13-radios\/","title":{"rendered":"Avec Hit West, Oc\u00e9ane et Clazz, le Groupe 1981 revendique d\u00e9sormais 13 radios"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Le Groupe 1981 a finalis\u00e9 l\u2019acquisition aupr\u00e8s de Sipa Ouest-France de Hit West et Oc\u00e9ane, deux radios bien implant\u00e9es en Bretagne et dans les Pays de la Loire, ainsi que de Clazz.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Avec ces trois marques, il revendique d\u00e9sormais un portefeuille de 13 radios et renforce nettement son implantation dans le Grand Ouest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clazz constitue le volet le plus nouveau de l\u2019op\u00e9ration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il ne s\u2019agit pas d\u2019une radio r\u00e9gionale classique, mais d\u2019un programme th\u00e9matique consacr\u00e9 au classique et au jazz, diffus\u00e9 notamment en webradio et pass\u00e9 par le DAB+.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le Groupe 1981 annonce surtout vouloir d\u00e9sormais d\u00e9velopper Clazz sur le long terme, \u00e0 la fois en FM et en DAB+.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hit West et Oc\u00e9ane conserveront leurs \u00e9quipes et leurs lignes \u00e9ditoriales, tandis que leur commercialisation publicitaire locale restera assur\u00e9e par R\u00e9gie Radios R\u00e9gions, filiale du groupe Ouest-France.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Groupe 1981 revendique pr\u00e8s de 5 millions d\u2019auditeurs hebdomadaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son communiqu\u00e9 le pr\u00e9sente comme le septi\u00e8me groupe radio le plus \u00e9cout\u00e9 en ligne, m\u00eame si le dernier classement ACPM disponible, celui d\u2019ao\u00fbt 2026, le situe au huiti\u00e8me rang.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette vente intervient alors que Sipa Ouest-France traverse une p\u00e9riode financi\u00e8re difficile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le groupe a enregistr\u00e9 une perte nette de 33,3 millions d\u2019euros en 2025, contre 17,3 millions en 2024, et a engag\u00e9 un important programme d\u2019\u00e9conomies et de d\u00e9sendettement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cession de ses radios s\u2019inscrit clairement dans ce mouvement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Groupe 1981 a finalis\u00e9 l\u2019acquisition aupr\u00e8s de Sipa Ouest-France de Hit West et Oc\u00e9ane, deux radios bien implant\u00e9es en Bretagne et dans les Pays de la Loire, ainsi que de Clazz.<\/p>\n","protected":false},"author":1,"featured_media":6090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":41,"footnotes":""},"categories":[25,1,30,31],"tags":[56,422,1282,1283,100,75,1278,1012,1279,188,1280,1281,53,720],"class_list":["post-6089","post","type-post","status-publish","format-standard","has-post-thumbnail","category-radio","category-actualite","category-audiences","category-regulation","tag-acpm","tag-audiences-radio","tag-bretagne","tag-clazz","tag-dab-2","tag-fm","tag-grand-ouest","tag-groupe-1981","tag-hit-west","tag-medias","tag-oceane","tag-pays-de-la-loire","tag-radio","tag-sipa-ouest-france"],"_links":{"self":[{"href":"https:\/\/www.surpin.fr\/index.php\/wp-json\/wp\/v2\/posts\/6089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.surpin.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.surpin.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.surpin.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.surpin.fr\/index.php\/wp-json\/wp\/v2\/comments?post=6089"}],"version-history":[{"count":1,"href":"https:\/\/www.surpin.fr\/index.php\/wp-json\/wp\/v2\/posts\/6089\/revisions"}],"predecessor-version":[{"id":6091,"href":"https:\/\/www.surpin.fr\/index.php\/wp-json\/wp\/v2\/posts\/6089\/revisions\/6091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.surpin.fr\/index.php\/wp-json\/wp\/v2\/media\/6090"}],"wp:attachment":[{"href":"https:\/\/www.surpin.fr\/index.php\/wp-json\/wp\/v2\/media?parent=6089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.surpin.fr\/index.php\/wp-json\/wp\/v2\/categories?post=6089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.surpin.fr\/index.php\/wp-json\/wp\/v2\/tags?post=6089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}